Introduction
If you have read about SEO somewhere, or you are a newbie blogger, then you must be a little familiar with the word 'Backlinks'. You must have also thought that what is Backlink and what is its importance on SEO. You use On-Site / On-Page SEO Techniques like Keywords, Meta Description, etc. to increase the traffic of your websites, but in the absence of more information, keep ignoring the importance of Backlinks.
Backlinks are very important for your blog because, because of backlinks, search engines check the authority of any website. Backlinks are an important factor in determining the search rank of a website by search engines.
What are Backlinks?
Backlinks, as the name suggests, are links that connect your web page to another web page. That second page can be on your own website and can also be on any other website. The link appearing on any other page, on clicking which visitors come to your page, is called a backlink. These are also called Inbound Links (IBLs). They are called backlinks because they point back to your page from another page.
The backlinks that are in our own domain are called internal links, and the backlinks on other websites are called external links. Proper use of Quality Backlinks improves the Search Engine Ranking of your website.
Backlinks also help search engines a lot in finding links to your website and accessing your website through them. Especially for a new website or blog, it is even more necessary to create Quality Backlinks because they make quick search and indexing of your site easier for Search Engines. They send referral traffic to your website or blog, which is Targeted Traffic and its bounce rate is very low.
Meaning and Importance of Quality Backlinks
Quality Backlinks are those backlinks that are got from a High PageRank website and such website which is related to the content of your blog. Like if you are blogging on Health Niche, then it is important for you to have the backlinks that you are getting from other high-page ranked health websites.
A High-Quality Backlink can be a thousand times more effective than any Normal Backlink. Quality Backlinks are very important to improve the Search Rankings of our website. If your content is getting organic backlinks from a good and high page ranked website, then the chances of getting a higher position in the search engine ranking increase manifold compared to other pages of that page or content. Therefore, it should be your goal to create quality backlinks for your homepage and other pages.
6 Ways to Build Quality Backlinks
Many times bloggers do not get any benefit in SEO even after creating many backlinks of their blog or website. The only reason for this is that their backlinks do not have quality backlinks. For example, suppose your website is about Technology Reviews and you have created your backlink on a website related to Dog Care. Such backlinks will not bring much benefit to your SEO. Because Search Engines see the similarity of both Backlink Hosting Site and Targeted Site along with Quantity.
Before creating backlinks, keep in mind that any blog post you are making links to should have High-Quality Content in that blog post and if the user clicks and reads your blog post, then it should benefit. The second important thing is that do not make backlinks everywhere, only on such relevant websites, on which the user will benefit by leaving the link.
You can use the following ways to create Quality Backlinks-
Guest Blogging
Guest blogging is one of the best ways to generate quality backlinks. This is the most commonly used method. Find some Famous Blogs related to your website that accept Guest Posting. Then write an attractive and Informative Post on those blogs and include a link to your blog in that post. Not only will you get a good backlink from this, but the visitors of that website will read your post and will be attracted to your website.
Comment on other blogs:
Commenting on the posts of other blogs is also a good way to get backlinks. It should be kept in mind that the blog supports Do-Follow Links. Do-Follow Links means those links from which we get the benefit of Backlinks. Not all blogs support Do-Follow Links and hence we do not get any referral from the comments made on them. Therefore, we should comment on more and more Do-Follow Blogs. Leave only a small comment, the comment also does some value addition, then only you will get the benefit.
Use Discussion Platforms
Some discussion platforms are also very helpful in generating quality backlinks. The most prominent of these are Quora.com and Yahoo Answers. Take part in the discussion related to your Blogging Niche going on these Discussion Platforms, answer the questions logically and leave the link of your website there. Their people will visit your website after being impressed by your answer.
Use Blogging Community:
Make the most of blogging communities like Indiblogger, DoSplash, Inbound, and Blog Engage. Post the content of your website on it. If your content is good and informative, then you will get Upvotes. This will not only improve your search engine ranking, as well as the backlink of your website on these communities will also increase the traffic of your website in a big way.
Exchange the link with other bloggers related to your niche:
Link Exchange with other bloggers related to the area of your website. Your website will also get backlinks from this. In Link Exchange, two bloggers place each other's links in their own blog posts, due to which both get quality backlinks. This is a freeway to get Quality Backlinks, and it also has a Guaranteed SEO Boost. But keep in mind that this should not be only for backlinks, your links should benefit the user, otherwise, this link can harm your search engine. Create links in such a way that they should look real and if the user clicks on that link, then he should get useful information.
Use internal links:
Internal links are those quality backlinks that we use to give a link to another post in one post of our website. If they are used properly, then there can be a significant improvement in search engine ranking. Search Engine Ranking is determined by your keywords, visitors, and the time they spend on your website. The biggest advantage of internal links is that they are helpful in taking the visitor from one post to another, due to which the visitor spends more time on your website. In this way, your Search Rankings improve.
Apart from these methods, you can also use Social Media, Blog Directories, and Public Forums to get quality backlinks. Quality Backlinks always prove to be useful in increasing traffic and SEO.